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Nuekie (pronounced “Nu-whe-key") is the brainchild and middle name of our founder and Chief Chemist, Eunice N. Cofie. It means, “first daughter in the family and hardworking one,” and Eunice chose this name for the brand because of how hard our products work to promote healthy, youthful looking skin. Crafted specifically for people of color, our innovative brand of health and beauty products are scientifically formulated with a unique combination of traditional African medicine and cutting edge science.

Born to Ghanaian parents, Eunice’s upbringing was a cultural convergence of a proud African heritage and inevitable American influence. As a girl, she was teased and bullied for her dark skin, and it would take years before she learned how to appreciate and embrace her natural beauty. 

Science became a refuge and lifelong passion for her, and while studying chemistry at Florida Agricultural and Mechanical University, the idea for Nuekie was born.

Mentored by a professor in cosmetic science, Eunice had the epiphany that beauty could be the pathway to bridge the gap between her two worlds, and bring about healing in more ways than one. Nuekie was developed after ten long years of product research and development. We seek to fill the overwhelming need for products on the market that cater to people of color and solve their distinct skin-related problems. Formulated with a dedicated scientific approach, our Moisture Therapy Crème moisturizes the skin, increases elasticity, and reduces wrinkles. The Pre-Cleanser Deep Cleansing Oil is powerful enough to remove dirt and other impurities from the skin, yet still gentle enough for daily use.

The word Nuekie is our founder’s middle name and it means, “first daughter in the family and hardworking one.” Eunice chose this name for the brand because our products work hard to promote healthy, youthful looking skin.

We invite you to treat your skin to the quality care it deserves by learning more about our products. Be sure to sign up for our newsletter to stay in touch and in the know about all the wonderful things to come as Nuekie embarks on its journey toward becoming the leading health and beauty company that offers solutions to problems of people of color! If you have specific questions about your personal skin care regimen, feel free to send us an e-mail.

We are the global leader in health and beauty for people of color.