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NUEKIE (PRONOUNCED “NU-WHE-KEY")

Is the brainchild and middle name of our founder and Chief Chemist, Eunice N. Cofie. It means, “first daughter in the family and hardworking one,” and Eunice chose this name for the brand because of how hard our products work to promote healthy, youthful looking skin. Crafted specifically for people of color, our innovative brand of health and beauty products are scientifically formulated with a unique combination of traditional African medicine and cutting edge science.

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“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Steve Jordans

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